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12 examples of marketers that have exploited 9/11

By on September 10, 2011 in advertising, ethics, hall of shame, socially responsible

Last year, we inducted Courrier International into the Responsible Marketing Hall of Shame for their insensitive exploitation of 9/11. This year, Euronews has listed a dozen more examples in Marketing and the exploitation of 9/11 that are every bit as disturbing.  Here are the images: The exploitation of 9/11 by marketers is disrespectful, irresponsible on every [...]

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Decaf in the afternoon? Not at Starbucks

By on January 26, 2009 in responsible or not?, social media, social networking, word of mouth

I had a Twilight Zone moment this afternoon at my local Starbucks when I ordered my decaf drip coffee and was told the Seattle-based coffee chain no longer brews decaf in the afternoons. You read that right: A coffee shop that doesn’t offer decaf in the afternoon—the largest coffee shop chain in the world, mind [...]

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Serve your community, get free Starbucks coffee

By on January 21, 2009 in cause marketing, socially responsible, videos

Starbucks has launched a new campaign to make it easier to participate in President Obama’s call for national service. With a goal of helping raise over one million hours of community service, the Starbucks Pledge5 campaign is in full-swing running in-stores and online. With the leading question “Are you in?” the ask is for a [...]

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Comparitive advertising: Love it or hate it?

By on December 18, 2008 in competition, love it or hate it?, message responsible, videos

You’ve probably noticed there’s a lot more comparative advertising being done lately. Miller Lite v. Bud Light, Whopper v. Big Mac, Campbells v. Progresso and Dunkin’ Donuts (or McDonalds) v. Starbucks all immediately come to mind. Of course, the poster child for comparative advertising is Mac v. PC: View Mac v. PC on YouTube Is [...]

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Marketers get attention with Election Day freebies

By on November 3, 2008 in cause marketing, corporate responsibility, socially responsible, viral marketing, word of mouth

Regardless of how you plan to vote, chances are you are talking about the election. With estimates of turnout exceeding 130 million people, Election Day promotions make sense. Starbucks is giving away free coffee: View this video on YouTube Krispy Kreme is giving away free donuts: And Ben and Jerry’s is giving away free ice [...]

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The coffee is $3. The GOOD is free.

By on September 12, 2008 in Uncategorized

There’s something new at Starbucks, but it’s not on the menu and it doesn’t cost a dime. The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” appeared in all Starbucks nationwide yesterday. The goal of the GOOD Sheet is to stimulate conversation during [...]

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Re-positioning requires more than words alone

By on June 9, 2008 in branding, positioning

Few brands ever truly reach the Holy Grail of marketing: Positioning so universal that the brand literally owns a word or phrase in the mind of the consumer. What pops into your mind when I say Starbucks. . . Volvo . . . Geek Squad? That word or phrase represents that brand’s positioning to the [...]

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The New Coffee Wars: Who will prevail?

By on April 11, 2008 in advertainment, authenticity, videos, word of mouth

I drink a grande decaf over ice with heavy cream every morning. Although I eliminated caffeine about three years ago, it’s still part of my morning ritual. I still feel off if I don’t get my fix. Considering over 52% of Americans over age 18 drink coffee everyday, is it any wonder McDonald’s, Dunkin’ Donuts [...]

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Why won’t Starbucks do something like this?

By on November 23, 2007 in environmentally responsible, socially responsible

Go into any Starbucks and you can pick up one of their brochures sharing their corporate social responsibility. They are really putting some energy into their communications in this area, and I applaud them for it. Tully’s is a Seattle-based company that has followed Starbucks, literally, into many of Seattle’s neighborhoods. Their strategy: open a [...]

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