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A-Rod deals another blow to the MLB brand

By on February 10, 2009 in branding, ethics, no trust, truth, videos

View this video on YouTube Few professional athletes have ever been bigger than George Herman “Babe” Ruth. His achievements on the baseball field were epic, garnering him the nicknames “The Sultan of Swat,” “The Colossus of Clout,” “The Titan of Terror,” “The King of Crash,” and of course, “The Great Bambino.” Arguably, the greatest player [...]

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Can Responsible Marketing save baseball?

By on April 1, 2008 in message responsible, multicultural marketing, social networking, word of mouth

I love baseball. And I loved winning our home opener. But as a fan, I’m disappointed, frustrated, even embarrassed, about steroids in baseball. I saw Barry Bonds play in his quest for

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