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Don’t roll the dice with your marketing in 2009

By on October 28, 2008 in strategically responsible

It’s hard to believe the holidays are a mere six to eight weeks from now, depending upon how you celebrate. Girding for what may be one of the poorest holiday seasons in recent memory, retailers have the decorations out and their holiday ads are starting to appear. While the time to complete planning for the [...]

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Is marketing outsourcing Responsible Marketing?

By on December 12, 2007 in casting responsible, execution responsible, marketing outsourcing, strategically responsible

It’s a fair question. To answer that, first you need a little better understanding of what marketing outsourcing is. To help explain the concept, I wrote Demystifying marketing outsourcing. It’s a quick read that describes marketing outsourcing categorically, not my company. Of course, since we are marketing outsourcing pioneers and I’m closer to this than [...]

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