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One resolution to keep: A marketing plan in 2009

By on December 31, 2008 in strategically responsible

I often ask audiences “Are you happy with your marketing results?” Regardless of the number of people in the audience, nary a hand will go up. Later, when I ask “How many people are working from a marketing plan?” about the same number of people raise their hands. It’s no coincidence that of those that [...]

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Don’t roll the dice with your marketing in 2009

By on October 28, 2008 in strategically responsible

It’s hard to believe the holidays are a mere six to eight weeks from now, depending upon how you celebrate. Girding for what may be one of the poorest holiday seasons in recent memory, retailers have the decorations out and their holiday ads are starting to appear. While the time to complete planning for the [...]

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10 marketing mistakes to avoid now

By on September 29, 2008 in broken marketing, creativity, deceptive marketing, ethics, execution responsible, research, social media, word of mouth

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things [...]

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Does marketing need a heart?

By on July 29, 2008 in casting responsible, creativity, execution responsible, message responsible, no trust, roi responsible, strategically responsible

There are seven keys to Responsible Marketing. Most would agree the first four keys are necessary just to do marketing right: Strategically responsible – to save time, money and improve focus Execution responsible – with best practices instead of best efforts Casting responsible – so your have the right people in the right roles, internally [...]

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