Tag Archives | strategy

There’s still time to plan your 2014 marketing. Well, sorta.

Have you started your 2014 marketing planning? November is just around the corner, and we’re just weeks away from New Years.  Every year starting about now, we receive a quiver full of last minute, somewhat panicked, inquiries as people realize: They didn’t get everything done in the current year that they wanted to They are […]

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Acumen Fund

Nonprofits must differentiate or die

It’s not a fear tactic deployed by marketing agencies to scare the bejesus out of nonprofits. It is, in fact, a hard truth about the nature of the nonprofit sector. Dissimilar, indistinctive and alike will get you killed in any fiercely competitive, over-saturated market – let alone the nonprofit sector. In today’s market, nonprofits (and […]

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Can “cool” sell the Microsoft Surface?

Does cool sell? Let’s take a closer look. Flashy ad featuring an equally flashy product (with incremental innovations), targeted at 20-somethings. Pretty cool right? If you’re an Apple zealot, then you’re probably familiar with Steve Job’s mantra, ‘cool products demand cool pitches’. Needless to say, the iPod “Jet” ad does not disappoint. Now take a […]

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One resolution to keep: A marketing plan in 2009

I often ask audiences “Are you happy with your marketing results?” Regardless of the number of people in the audience, nary a hand will go up. Later, when I ask “How many people are working from a marketing plan?” about the same number of people raise their hands. It’s no coincidence that of those that […]

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Don’t roll the dice with your marketing in 2009

It’s hard to believe the holidays are a mere six to eight weeks from now, depending upon how you celebrate. Girding for what may be one of the poorest holiday seasons in recent memory, retailers have the decorations out and their holiday ads are starting to appear. While the time to complete planning for the […]

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10 marketing mistakes to avoid now

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things […]

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Does marketing need a heart?

There are seven keys to Responsible Marketing. Most would agree the first four keys are necessary just to do marketing right: Strategically responsible – to save time, money and improve focus Execution responsible – with best practices instead of best efforts Casting responsible – so your have the right people in the right roles, internally […]

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