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The Most and Least Responsible Super Bowl ads

By on February 2, 2009 in advertainment, creativity, polls, responsible or not?

Once again, the Super Bowl was indeed super, but how about the ads? A few ads brought sustained belly laughs, others brought groans. But which were responsible, and which weren’t? For review, visit my Super Bowl XVIII ads page. Cast up to five votes in following polls. If you’d like to weigh in on any [...]

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Super Bowl XLIII ads

By on February 2, 2009 in advertainment, advertising, creativity, environmentally responsible

Here are all the ads from Super Bowl XLIII, all assembled on one page for your review. Review the ones you missed, then cast your vote for Most and Least Responsible Ads of Super Bowl XLIII. Enjoy. THE ADS Angels and Demons: Trailer Audi: Chase Bud Light: Bud Light Lime Bud Light: Meeting Bud Light: [...]

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Responsible or not? PETA’s campaign against KFC

By on February 22, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

It really doesn’t matter how you feel about PETA, you have to admire their marketing chutzpah. I heard their ad was banned from the Super Bowl, but couldn’t find it on YouTube. A visit to Gino Cosme’s Bridging the Gap blog revealed all. Here’s the banned ad (viewer discretion advised): Clearly, this was meant to [...]

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The best, worst and most responsible ads of Super Bowl XLII

By on February 12, 2008 in advertainment, creativity, message responsible, polls, simplicity, videos

The Super Bowl was indeed super this year. The ads? Not so much. The general consensus among the black-turtleneck-wearing ad types is it was a down year for Super Bowl advertising. Although my turtleneck is dark gray, I concur. The New York Giants weren’t the only winners. Advertisers saw their ads (good and bad) played [...]

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SalesGenie Super Bowl advertising: Better or worse?

By on February 5, 2008 in message responsible, multicultural marketing, responsible or not?, videos

Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the least creative, cheesiest Super Bowl in like, forever. For your review: Yipes. That ad barely belonged on television, let alone the Super Bowl. But SalesGenie wasn’t in it for the branding, they were in it to drive their own sales, [...]

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Responsible Super Bowl ads? You decide.

By on February 4, 2008 in advertainment, message responsible, polls, responsible or not?, socially responsible, strategically responsible

The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has just begun. Millions are already viewing and voting on their favorites at YouTube Adblitz and MySpace. I’m interested in something a little different. I’ve taken the liberty to list just over twenty of the ads that are currently receiving at [...]

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Are advertisers going too far to break through?

By on February 2, 2008 in responsible or not?, videos

One day to Super Bowl Sunday and I’m wondering: a. Which ad will have us all talking on Monday morning? b. Will Bud dominate? c. Which ads will we remember? d. Who will go too far to break through? e. And will the answer to “c” be because it’s “d?” Don’t get me wrong. Boring [...]

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Preview Pepsi’s Super Bowl ad for the deaf

By on January 30, 2008 in responsible or not?, socially responsible, videos

This ad from Pepsi will air during the Super Bowl. Pepsi shows support for the deaf, makes sure advocacy groups will support them and then puts on what will be one of the most unique ads during the Super Bowl. Instead of participating in the advertising shouting contest, Pepsi zags and does an ad with [...]

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Super Bowl mania and the Lucy effect

By on January 29, 2008 in advertainment, videos, word of mouth

Today is media day in Phoenix as a press contingent of 4,786 was on hand to ask the players everything from the intelligent (“how will you defend Randy Moss?”) to the inane (“what will you have for breakfast?”). It’s all news and apparently just about all of it is fit to print. The Super Bowl [...]

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Super Bowl Advertising warm-up

By on January 22, 2008 in advertainment, creativity, videos, word of mouth

Believe it or not, I used to actually require students in my Integrated Marketing Communications class the University of Washington to watch the Super Bowl…for the ads. In the coming weeks I’ll be touching on television advertising a little more than usual, and on February 3rd, I’ll conduct an anonymous poll listing all the main [...]

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