Tag Archives | Super Bowl

Volkswagen’s Super Bowl Ad: Get in. Get Racist?

It must be Super Bowl ad season because the critics are a squawkin’.  Well, VW’s “Get in. Get Happy.” ad has taken the spotlight. Some are calling this racist and offensive. Although it’s definitely not as memorable as VW Passat’s 2010 “Darth Vader” ad which charmed the hearts of many and generated 56 million views […]

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The Most and Least Responsible Super Bowl ads

Once again, the Super Bowl was indeed super, but how about the ads? A few ads brought sustained belly laughs, others brought groans. But which were responsible, and which weren’t? For review, visit my Super Bowl XVIII ads page. Cast up to five votes in following polls. If you’d like to weigh in on any […]

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Super Bowl XLIII ads

Here are all the ads from Super Bowl XLIII, all assembled on one page for your review. Review the ones you missed, then cast your vote for Most and Least Responsible Ads of Super Bowl XLIII. Enjoy. THE ADS Angels and Demons: Trailer Audi: Chase Bud Light: Meeting Bud Light: Swedish Budweiser: Clydesdales Stick Budweiser: […]

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Responsible or not? PETA’s campaign against KFC

It really doesn’t matter how you feel about PETA, you have to admire their marketing chutzpah. Here’s a summary of their campaign: Clearly, this was meant to agitate and it worked for me – I hopped right over to the Kentucky Fried Cruelty website to see what they had to say. The site leverages KFC’s […]

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The best, worst and most responsible ads of Super Bowl XLII

The Super Bowl was indeed super this year. The ads? Not so much. The general consensus among the black-turtleneck-wearing ad types is it was a down year for Super Bowl advertising. Although my turtleneck is dark gray, I concur. The New York Giants weren’t the only winners. Advertisers saw their ads (good and bad) played […]

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SalesGenie Super Bowl advertising: Better or worse?

Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the least creative, cheesiest Super Bowl in like, forever. For your review: Yipes. That ad barely belonged on television, let alone the Super Bowl. But SalesGenie wasn’t in it for the branding, they were in it to drive their own sales, […]

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Responsible Super Bowl ads? You decide.

  The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has just begun. Millions are already viewing and voting on their favorites at YouTube Adblitz and MySpace. I’m interested in something a little different. I’ve taken the liberty to list just over twenty of the ads that are currently receiving […]

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Are advertisers going too far to break through?

One day to Super Bowl Sunday and I’m wondering: a. Which ad will have us all talking on Monday morning? b. Will Bud dominate? c. Which ads will we remember? d. Who will go too far to break through? e. And will the answer to “c” be because it’s “d?” Don’t get me wrong. Boring […]

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Preview Pepsi’s Super Bowl ad for the deaf

This ad from Pepsi will air during the Super Bowl. Pepsi shows support for the deaf, makes sure advocacy groups will support them and then puts on what will be one of the most unique ads during the Super Bowl. Instead of participating in the advertising shouting contest, Pepsi zags and does an ad with […]

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Super Bowl mania and the Lucy effect

Today is media day in Phoenix as a press contingent of 4,786 was on hand to ask the players everything from the intelligent (“how will you defend Randy Moss?”) to the inane (“what will you have for breakfast?”). It’s all news and apparently just about all of it is fit to print. The Super Bowl […]

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Super Bowl Advertising warm-up

Believe it or not, I used to actually require students in my Integrated Marketing Communications class the University of Washington to watch the Super Bowl…for the ads. In the coming weeks I’ll be touching on television advertising a little more than usual, and on February 3rd, I’ll conduct an anonymous poll listing all the main […]

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