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The best, worst and most responsible ads of Super Bowl XLII

By on February 12, 2008 in advertainment, creativity, message responsible, polls, simplicity, videos

The Super Bowl was indeed super this year. The ads? Not so much. The general consensus among the black-turtleneck-wearing ad types is it was a down year for Super Bowl advertising. Although my turtleneck is dark gray, I concur. The New York Giants weren’t the only winners. Advertisers saw their ads (good and bad) played [...]

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Responsible Marketing: Where have you seen it?

By on January 15, 2008 in responsible or not?

We know it when we see it, don’t we? Tide’s Loads of Hope. Dell’s Regeneration. Bold and brave creative that breaks through. Where have you seen Responsible Marketing? We’re all ears.

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Tide offers “Loads of Hope” for natural disaster victims

By on January 2, 2008 in cause marketing, socially responsible, videos, word of mouth

Do you have an affinity to your laundry detergent? You might after you read this. After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most. The CleanStart trucks [...]

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