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Graphic warning labels on cigarettes proposed

By on November 11, 2010 in deceptive marketing, socially responsible, truth

I won’t bore you with all the reasons I hate cigarettes, but childhood migraines due to passive cigarette smoke is where my disdain for the stuff started. Given the shocking facts regarding the health risks, I’ve always thought cigarettes should be even more heavily regulated, if not banned outright here in the U.S. Imagine my [...]

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Is smoking bad for your business?

By on February 3, 2009 in branding, customer delight, economy, word of mouth

We all know smoking is bad for your health, but is it bad for your business, too? Here are three examples where, at the very least, the customer experience was damaged by a company’s lackadaisical smoking policies: Yesterday, two of my co-workers saw a cool bakery truck that caught their attention. The driver had on [...]

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Tobacco in an irresponsible marketing death spiral

By on December 17, 2008 in authenticity, deceptive marketing, ethics, false advertising, socially responsible, truth

This week, tobacco companies were dealt a blow when the Supreme Court ruled 5-4 in favor of allowing lawsuits to proceed under state law for deceptive advertising of “light” cigarettes. Tobacco companies are now in what I call an irresponsible marketing death spiral: The proliferation of traditional and social media have created millions of professional [...]

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Responsible today. Irresponsible tomorrow?

By on October 17, 2008 in deceptive marketing, ethics, socially responsible, truth

Responsible Marketing is relative, isn’t it? Take a look at the following cigarette ads from When Doctors, and Even Santa, Endorsed Tobacco in the New York Times: These ads weren’t objectionable then, even though they were deceptive. Today they’d be considered outrageous. The fact is, Responsible Marketing is a moving target. What’s responsible today, may [...]

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