One of the Seven Keys to Responsible Marketing is being message responsible. That means marketers should respect all their audiences by seeking permission, telling the truth, honoring privacy and avoiding clutter.
Yelling at consumers isn’t very respectful, and the U.S. House of Representatives has recently approved a bill which aims to limit the volume of television advertisements.
Eric Weaver at Tribal DDB in Vancouver calls it “A win for consumers, a loss for self-interested advertisers” and I couldn’t agree more.
But what do you think? Should the government regulate annoying advertising?
Comment below to weigh in.
