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“Sexy” tights for tweens on Amazon.com

By on December 4, 2008 in ethics, morality, socially responsible

I have no problem with the sale of sexy lingerie. It’s, well, sexy. But it’s a bit jarring to see a product on Amazon called Girls Spider Web Sexy Tights Hosiery Leg Wear from a risque lingerie company called PrettySinful next to the picture of the little girl, above. One Amazon customer reviewer sums it [...]

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Responsible or not? Club Libby Lu

By on October 21, 2008 in marketing to kids, responsible or not?, socially responsible, strategically responsible

My daughter turned four in August, but she’s already becoming aware of fashion and brands. She’s visited Club Libby Lu once or twice for lip gloss (more like lip balm). While there, she’s seen the five and six year old girls at princess parties, getting makeovers and their hair done. For the uninitiated, Club Libby [...]

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