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Creativity outside the lines

By on July 9, 2008 in creativity, simplicity, socially responsible, word of mouth

To raise awareness regarding the AIDS pandemic in South Africa and commemorate World AIDS Day, The Cape Argus newspaper used their page numbers to share statistics provided by UNICEF and the South African Department of Health. View several examples by clicking here. The statistics are chilling. The awesomely simple and creative execution is inspired. And [...]

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Pampers math: 1 pack = 1 vaccine

By on April 16, 2008 in cause marketing, charitable giving, corporate responsibility, environmentally responsible, socially responsible, videos

Last year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in developing countries. Their campaign was set to last three months, but I saw the above ad last night, so it appears they’ve extended the program. Everyone wins: The vaccination recipients–for obvious reason, P&G–because of the goodwill it generates, and the [...]

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