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Check out the Advanced Interactive Marketing Certificate at UW

By on July 14, 2010 in digital marketing, education

Since 1996, I’ve served on the advisory board for a number of the marketing-related programs for the University of Washington’s Professional and Continuing Education division. If you live the Seattle area, you should know about the Advanced Interactive Marketing Certificate. Here’s a short video overview: Check it out, and share this post with anyone you [...]

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Part-time marketing faculty positions – UW Bothell

By on November 13, 2008 in marketing education

The University of Washington Bothell Business Administration Program currently has a need for part-time faculty to teach marketing courses in Winter 2009 including B B BUS 426: International Marketing. Candidates should possess an MBA degree or equivalent and have significant, demonstrated experience in international marketing. College-level teaching experience is preferred. A brief description of the [...]

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Advanced Interactive Marketing program at the UW

By on October 22, 2008 in announcement, marketing education

I’ve been on the Advisory Board for a number of marketing programs at the University of Washington for about twelve years. Here’s an interesting program worth considering if you are in the Seattle area and are interested in Interactive Marketing: Are you spending more on web marketing yet not getting the results you want? Does [...]

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Are you amped for PodCamp? Join me in Seattle on June 21st

By on May 28, 2008 in announcement, corporate responsibility, digital marketing, environmentally responsible, podcast, social networking, socially responsible, speeches

Responsible marketers know that social media is changing the business landscape and has become an integral part of the marketing mix. If you don’t know social media because you just haven’t had the time to figure it out, now you can get a good primer in less than one day—for free. PodCamp is coming to [...]

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Super Bowl Advertising warm-up

By on January 22, 2008 in advertainment, creativity, videos, word of mouth

Believe it or not, I used to actually require students in my Integrated Marketing Communications class the University of Washington to watch the Super Bowl…for the ads. In the coming weeks I’ll be touching on television advertising a little more than usual, and on February 3rd, I’ll conduct an anonymous poll listing all the main [...]

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