Posts Tagged ‘video’

Easter Egg revealed on OutsourceMarketing.com

Monday, April 5th, 2010

We’ve had quite a response to our first ever Easter Egg Hunt on OutsourceMarketing.com.

Over a dozen people discovered the Easter Egg and lots more contacted us using the blog, Facebook, Twitter and email looking for hints and to find out if they won. Here’s one comment from Mark Jordan over at the Invicta Law Group:

I was thinking this was a ruse to get me to go over every inch of the website – which I did! And I loved it! Do I win any tickets?

Um, sorry Mark, but you didn’t, and you can stop looking now. The Easter Egg is on our How We Do It page.

The first person to find it was Mike Gore the “sponsorship guy” from Seattle-based Nuun. Mike wins our lower box seats tickets to see the Mariners take on the Oakland A’s on Wednesday, April 14th at Safeco Field.

Clicking on the Easter Egg hyperlink landed you on this page, where you were treated/subjected to following video:


View on YouTube

Sure, it’s rough. But that’s what a bunny head, no script, one take and a half hour of editing gets you these days. Let’s face it, our Creative Director Martin Pierce is no Martin Scorsese.

We hope you enjoyed the hunt as much as we did putting it together. Thanks for playing, and we hope you had a great Easter.

Your friends at Outsource Marketing

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Posted in announcement, fun, outsource marketing news | 1 Comment »

Responsible or not? Audi’s “Do Your Part”

Tuesday, October 6th, 2009

It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi.

That’s the message of this Audi A3 “Do Your Part” advert:


View on YouTube

I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all.

Here’s one point of view from @motorad666 on Twitter:

If ads are supposed to make you want to buy stuff, the Audi A3 Clean Diesel ads are working on me, and I should know better. Good work, VBP.

And the counterpoint from @markapennington:

bike riding: green. bus riding: green. buying an audi: not green. http://bit.ly/hD8TN Is this “green-jacking”?

Some might call this greenwashing because it implies driving a diesel is as good or better than riding the bus or a bike to work.

But this ad’s greatest offense is that it mocks its target audience. Was the Members Only jacket and tie for the guy on the Segway really necessary?

So what do you think? Is Audi’s “Do Your Part” ad is Responsible Marketing or not?

Comment below to weigh in.

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Posted in advertising, environmentally responsible, greenwashing, message responsible, responsible or not?, videos | 4 Comments »

Recycling: A Love Story

Wednesday, September 16th, 2009

He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight.

Learn how they meet, and what happens if you don’t recycle.


View on YouTube in HD

We dare you to litter in our parking lot. We double-dog-dare you.

ABOUT THE VIDEOS

This is the first of at least seven Responsible Marketing web shorts from Outsource Marketing. I say “at least” because we had so much fun doing these, we’ve already begun concept development on the next round.

As we launched our new responsible brand, we decided to crush any notions that Responsible Marketing might be boring—even prudish. Even the casual reader of this blog knows better.

While there are seven videos in this series, don’t expect them to focus solely on the Seven Keys to Responsible Marketing. Our goal wasn’t to preach responsibility.

Rather, it was to have some fun with the conflict every organization faces—that battle between commerce and conscience. Between doing the right thing or doing the other thing.

To accomplish this, we’ve put two characters you’ll know well into our everyday working environment to see how they’ll fare.  Eventually we’ll cover all “Seven Keys,” but it will be subtle and not in this round.

THE RESPONSIBLE MARKETING YOUTUBE CHANNEL

The videos will be be posted weekly here on the blog and on most video sharing platforms. We’ve given special treatment to our Responsible Marketing YouTube Channel where I’ve favorited over 300 marketing videos over the last few years. Subscribe if you dig quality and/or controversial marketing vids.

While you’re there, take as moment to rate and comment on Recycling: A Love Story.

Thanks for watching, and whatever you do remember to “respect Mother Nature!”

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Posted in announcement, environmentally responsible, fun, movies, outsource marketing news, videos, viral marketing | 1 Comment »

Bite-sized Friday: Ads, an award and one bad video

Friday, July 18th, 2008

Who needs a movie?

If you have a website, video content can dramatically improve your conversions. Here are a few testimonial videos that we’ve produced for Gene Juarez Academy.

The following video is a self-promo for a small video production company, and it’s so bad, it’s downright entertaining. In fact, it’s been viewed more than 832,000 times and has a 4.5/5 rating.

I’m not sure if this classifies as a viral video because I haven’t been able to determine if it’s real or not. If it isn’t, consider me duped.

Don’t worry, Sharon and Fred do not work with Outsource Marketing.

Video via @adfreak on twitter.

App advertising on the iPhone

I bought the first version of the iPhone within a week of its release and wasn’t sure if I’d upgrade to the new 3G when it came out. But someone pocketed my iPhone when I left it on a counter at a restaurant, so I was forced to buy the new 3G.

It’s all it’s cracked up to be, and more. Part of that more, I was surprised to find, was advertising in iPhone apps. It’s not overly intrusive, but it’s there.

Article via @marktong on twitter.

An award we’re proud to win

Outsource Marketing selected a Best Workplace for Recycling

We’ve been told we’d win our fair share awards if we’d just take the time to submit our work to the awards shows. I guess we’re just a little indifferent—it’s great PR, but when we share our portfolio, it gets the job done.

An award we are proud to receive is from King County, recognizing Outsource Marketing as a Best Workplace for Recycling for 2008.

One of the smartest things we’ve done was develop an internal “Green Pact” and set out to green our company. We started in 2006, and won the award in 2007 as well.

It’s easy.

It’s fun.

And it’s the right thing to do.

Try it. You’ll like it.

. . .

Seen a video, article or news item you think the esteemed readers of The Responsible Marketing Blog would appreciate?

Suggest a topic. If I use it and it receives more than 10 comments, you’ll get some swag or a coffee card to add to your collection.

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Posted in ads everywhere, environmentally responsible, videos, viral marketing | No Comments »

Responsible or not? Using sex to sell recyling

Friday, April 4th, 2008

Eko-Kom wants to encourage recycling. And sex sells. So why not use sex to sell recycling?

Nothing indecent here, but the sexual overtones aren’t muted, either.

So what do you think?

Responsible Marketing or not?

Comment below to weigh in.

. . .

Inspiration for this post came from @adrants on Twitter

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Posted in environmentally responsible, responsible or not?, sex sells, socially responsible, videos | 2 Comments »

Social networking in plain English (and the power of video)

Friday, February 1st, 2008

After wrapping up my article and post Social networking is ready for business. Are you? I remembered a video from a few years ago that explains what social networking is and its benefits. It’s only 1:47, so you can get through it quickly.

Explaining complex ideas with the written word takes a lot of energy for the writer and the full undivided attention of the reader. In less than two minutes, this little video explains with a level of detail that would take a minimum of 3,000 words and at least three detailed graphics.

It’s quite a testament to the power of video and I’d like to ask you, kind reader, where have you seen video used to help simplify a complicated idea. Please comment below to weigh in (links to actual videos encouraged).

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Posted in simplicity, social networking, videos | No Comments »

Tide offers “Loads of Hope” for natural disaster victims

Wednesday, January 2nd, 2008

Do you have an affinity to your laundry detergent? You might after you read this.

After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most.

The CleanStart trucks feature 32 high-efficiency washers and dryers and do up to 300 wash and dry cycles a day, or about 9,000 loads of laundry over a four-week period.

Tide washed more than 20,000 loads of laundry for New Orleans families, half of those loads coming at a critical time at Camp Hope in Metairie, Louisiana.

The people at Tide were so moved by their Katrina experience, they decided to make Loads of Hope permanent.

The company has worked to engage the public, and the Loads of Hope website offers a video journal, a message board, a scrapbook and the option to purchase a limited edition vintage Tide t-shirt to help families affected by disasters.

I’m sure there are a few people in Louisiana and California that have become Tide customers for life. And I know this campaign has driven word of mouth because I’ve been asked if I was going to write about it three times. But has your opinion changed?

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Posted in cause marketing, socially responsible, videos, word of mouth | 6 Comments »