You are here: Home > viral campaign
Tag Archives | viral campaign

History’s worst viral campaign, or best?

By on June 13, 2008 in authenticity, deceptive marketing, message responsible, responsible or not?, socially responsible, videos, viral marketing, word of mouth

Above are two of four videos that were uploaded to YouTube two weeks ago proving that the radiation from cell phones is strong enough to actually pop corn. Or not. As it turns out, it’s a hoax—a viral marketing ploy by Cardo Systems, a maker of cell phone earpieces and headsets. They’ve gained worldwide attention [...]

Read full story • Comments { 4 }

D2 Man swoops in to save Top-Flite’s sagging brand

By on March 14, 2008 in advertainment, branding, creativity, videos, viral marketing, word of mouth

Think your company is too conservative to be creative? Think again. Top-Flite’s fading brand desperately needs help. On March 5th, D2 Man arrived to help the company become relevant again amid a sea of strong new competitors. In nine days, the following viral has generated nearly a million views on YouTube and a fair amount [...]

Read full story • Comments { 1 }