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Chocolate covered grasshoppers get people talking

By on May 14, 2009 in execution responsible, launch, message responsible, social media, social networking, strategically responsible, videos, viral marketing, word of mouth

Yesterday, I received a lumpy mailer from a company I’d never heard of. Normally I give unsolicited mail about the same amount of consideration you probably do—a few seconds. But since it was, well, lumpy, and delivered via FedEx I opened it. Here’s what I found: On one side, it says “Yes, these are real [...]

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Vote for the dumbest viral marketing campaign

By on August 13, 2008 in polls, social media, videos, viral marketing

A few weeks ago, I chatted with Dan Tynan regarding an article he was writing for PC World about the dumbest viral marketing campaigns of all time. I shared a few of my faves and it appears most landed on his list, with the Jawbone viral campaign landing at #3. Check out Lame and lamer: [...]

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Viral video: A little mystery goes a long way

By on May 8, 2008 in advertainment, creativity, execution responsible, love it or hate it?, videos, viral marketing, word of mouth

In the last week, the above video has been viewed 444,117 times on YouTube. Question is, what is it? I did some sleuthing for you. Go to the video’s YouTube page, and you’ll find a link that takes you to a splash page: Click on the splash page and you’ll find another page with the [...]

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I’ll take “responsibility” for $14

By on May 6, 2008 in branding, fun, positioning, simplicity, viral marketing, word of mouth

Ask a room full of people to shout out the single word that comes to mind when you say “Volvo,” 90% will say “safety.” Owning a meaningful word or phrase in the mind of the consumer is the holy grail of marketing, I’d say. To own a word is expensive and time consuming, isn’t it? [...]

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D2 Man swoops in to save Top-Flite’s sagging brand

By on March 14, 2008 in advertainment, branding, creativity, videos, viral marketing, word of mouth

Think your company is too conservative to be creative? Think again. Top-Flite’s fading brand desperately needs help. On March 5th, D2 Man arrived to help the company become relevant again amid a sea of strong new competitors. In nine days, the following viral has generated nearly a million views on YouTube and a fair amount [...]

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