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Bite-sized Friday: Smart, smarter, smartest

By on October 3, 2008 in branding, creativity, environmentally responsible, word of mouth

____________ SMART An embeddable collection of Fortune 500 logos, tagged with words like “logotype”, “symbol” and “acronym” to make it helpful to sort through different variations and approaches to design. A useful tool for creative inspiration and competitive intel: Via Todd Andrlik on Twitter ____________ SMARTER In Brainy Brand Names Where They’re Least Expected, Stuart [...]

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Vote for the dumbest viral marketing campaign

By on August 13, 2008 in polls, social media, videos, viral marketing

A few weeks ago, I chatted with Dan Tynan regarding an article he was writing for PC World about the dumbest viral marketing campaigns of all time. I shared a few of my faves and it appears most landed on his list, with the Jawbone viral campaign landing at #3. Check out Lame and lamer: [...]

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Toy safety and timing

By on February 20, 2008 in corporate responsibility, environmentally responsible, socially responsible

As the father of two preschoolers under age five, I’ve been frustrated with the toy industry’s failure to aggressively address lead, PVC and phthalates in toys. Needless to say, I was happy to see that both Wal-Mart and Toys R’ Us announced new guidelines for manufacturers last week. In a letter to customers, Toys R’ [...]

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Two trends you need to wrap your head around now

By on January 4, 2008 in environmentally responsible, social networking, socially responsible, strategically responsible, videos

AdWeek released its Top 10 Trends of 2007 late last month. Trends included the explosion of social networking and its impact on privacy, increased mobility, the growth of the BRIC nations, online gaming, and how open systems are prevailing over closed ones. But two trends are of particular relevance to responsible marketing: It’s time to [...]

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