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10 ideas to simplify your marketing

By on May 13, 2008 in books, creativity, execution responsible, message responsible, simplicity, usability, word of mouth

1. Communicate fewer ideas. Google’s initial success was due to the fact that they eliminated nearly everything from the search page. Remember what search engines looked like before Google? So often, less is more. Two ideas are better than three. But one idea is best. 2. Don’t use big words when small words will do. [...]

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Congrats on 25 years of usability leadership, Jakob Nielsen

By on April 22, 2008 in execution responsible, simplicity, strategically responsible, usability

Having a website that’s difficult to use is downright irresponsible. The first time I ever gave it a thought, I did a Yahoo! search (Google didn’t exist) and happened upon UseIt.com by Jakob Nielsen. It really opened my eyes to web usability, and since 1995, I’ve read just about everything Nielsen has published on the [...]

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