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Is Whistler-Blackcomb email marketing responsible?

By on November 26, 2008 in branding, execution responsible, message responsible, responsible or not?

On Monday, I received a message from Whistler Blackcomb to inform me of the open dates for each of the mountains. I don’t recall signing up to receive these notifications, but I was there last season and might have provided my email address somewhere to someone. No matter. I didn’t mind receiving the message, and [...]

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Why you should evaluate all your contact points

By on December 4, 2007 in execution responsible

So my family is returning from our vacation in Whistler last week and my four-year-old has to “really go.” We’re in traffic, and we’re not sure when we’ll get to the next gas station. Parents, are you tensing up a bit? Finally, there’s one on the corner. What a relief. Or not. We pull in, [...]

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