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Facebook disables BK’s Whopper Sacrifice app

By on January 15, 2009 in creativity, love it or hate it?, privacy, viral marketing, word of mouth

Facebook “helps you connect and share with the people in your life.” But as anyone that has used the service knows, sometimes those connections can become, well, tenuous. Enter Burger King, who last week saw this as not a problem, but an opportunity to help Facebook users cull the unworthy using an un-friend app at [...]

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Comparitive advertising: Love it or hate it?

By on December 18, 2008 in competition, love it or hate it?, message responsible, videos

You’ve probably noticed there’s a lot more comparative advertising being done lately. Miller Lite v. Bud Light, Whopper v. Big Mac, Campbells v. Progresso and Dunkin’ Donuts (or McDonalds) v. Starbucks all immediately come to mind. Of course, the poster child for comparative advertising is Mac v. PC: View Mac v. PC on YouTube Is [...]

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Responsible or not? Burger King’s Whopper Virgins

By on December 8, 2008 in responsible or not?, socially responsible, videos

The idea is simple, really. Since everyone in America has heard of or tried a Whopper and the Big Mac, conduct taste tests in locations that have never even heard of Burger King or McDonald’s signature products. And that’s what Burger King did—took their taste tests to remote locations in Romania, Greenland and Thailand. Here’s [...]

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