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Not interested in Blow? Try Meth instead.

By on February 28, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs down. So, I can only imagine what you might think of Meth Coffee. From their homepage: Dear Agent, I am dispatching to you a sample of smooth and highly seismological coffee bean substance. Try this new flammable specimen, but distribute [...]

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What are you doing to drive word of mouth?

By on February 13, 2008 in books, word of mouth

Each month, the Outsource Marketing Book Club gathers to review a marketing book of interest and chat it out. Our goal is simple: find new ways to help our clients. Everyone knows word of mouth is the most effective form of marketing, and for that reason it’s one of the ingredients of Responsible Marketing. Problem [...]

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Business cards: Little billboards for everyone

By on January 21, 2008 in branding, creativity

I like to think of business cards as mini-billboards: you only have a second or two to make an impression. I believe strongly that: Most companies need to be significantly more creative with their business cards (and spend more on design and printing). Irresponsible? Think again. What’s the most powerful form of marketing? You got [...]

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