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Liberty Filmore, Cart Whisperer

By on March 4, 2008 in advertainment, creativity, responsible or not?, videos, viral marketing, word of mouth

Liberty Filmore can’t understand it: You know, I don’t know what it is in a person…make ‘em just…up and abandon a perfectly good shopping cart. You see, Filmore is a cart whisperer. He cares. And because he cares, he spends his time searching for abandoned carts and then helping find their way back home. With [...]

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Responsible or not? Blow Energy Drink Mix

By on February 27, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

Energy drink marketing is kinda like soda pop marketing — on steroids. And taurine. And caffeine. All at once. Energy drinks are mostly geared toward thrill-seeking youth looking for a coffee alternative…a legal high. The packaging is aggressive–even dangerous–with monsters, aliens, skateboards, crocodiles, rattlesnakes and other creatures meant to make the customer feel just a [...]

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Business cards: Little billboards for everyone

By on January 21, 2008 in branding, creativity

I like to think of business cards as mini-billboards: you only have a second or two to make an impression. I believe strongly that: Most companies need to be significantly more creative with their business cards (and spend more on design and printing). Irresponsible? Think again. What’s the most powerful form of marketing? You got [...]

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Entertaining, but effective?

By on December 26, 2007 in advertainment, responsible or not?, videos, word of mouth

Ready for a little break from the barrage of holiday advertising? I am, and I like advertising. I was hoping I’d find a few holiday-themed ads to share, but then I realized, the most entertaining and memorable ad I’ve seen this season wasn’t a holiday ad at all. It was a Jack-in-the-Box ad, and I [...]

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