You are here: Home > Yahoo
Tag Archives | Yahoo

BP combating bad press with paid search

By on June 7, 2010 in advertising, corporate responsibility, digital marketing, no trust, responsible or not?, search

Search for “oil spill” on Google and you’ll get this: Click here to enlarge On Bing you’ll get: British Petroleum · www.BP.com/GulfOfMexicoResponse Get Info about the Gulf of Mexico Response Today Yahoo: BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping. www.bp.com/gulfofmexicoresponse Normally, I’d say this is Responsible [...]

Read full story • Comments { 1 }

Personalization v. privacy: Online marketers get too close for comfort

By on March 10, 2008 in privacy, roi responsible, socially responsible

It’s a sticky subject and it’s not going away anytime soon. Some have called personalization the Holy Grail of marketing. If you can connect with people in a highly relevant and personalized way, you’ll dramatically improve your response rates and marketing ROI. What’s more, most people prefer personalized ads–ads delivered to their name, at the [...]

Read full story • Comments { 1 }