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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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History’s worst viral campaign, or best?

By on June 13, 2008 in authenticity, deceptive marketing, message responsible, responsible or not?, socially responsible, videos, viral marketing, word of mouth

Above are two of four videos that were uploaded to YouTube two weeks ago proving that the radiation from cell phones is strong enough to actually pop corn. Or not. As it turns out, it’s a hoax—a viral marketing ploy by Cardo Systems, a maker of cell phone earpieces and headsets. They’ve gained worldwide attention [...]

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Creativity + social networking = Zappos everywhere

By on June 12, 2008 in creativity, customer delight, social networking, word of mouth

Zappos, the online shoe and clothing retailer is popping up everywhere I go. In the last month, I’ve had a number of contacts with the company, none of them planned, and none of them through traditional marketing approaches. Zappos is embracing social networking I’m a fan of Twitter, the micro-blogging/social networking service, and so is [...]

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SHIPOOPI! When bad ain’t so bad.

By on February 11, 2008 in advertainment, creativity, responsible or not?, videos, word of mouth

“Remember to honk when you drive by Vern Fonk.” If you live in Washington or Oregon you probably never thought you’d see that phrase here. Because while Vern Fonk offers commercial insurance, it’s known for its bargain basement advertising targeting tough-to-insure drivers—mostly on cable, often at night. Their brand is low budget in all ways. [...]

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Responsible Super Bowl ads? You decide.

By on February 4, 2008 in advertainment, message responsible, polls, responsible or not?, socially responsible, strategically responsible

The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has just begun. Millions are already viewing and voting on their favorites at YouTube Adblitz and MySpace. I’m interested in something a little different. I’ve taken the liberty to list just over twenty of the ads that are currently receiving at [...]

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Social networking in plain English (and the power of video)

By on February 1, 2008 in simplicity, social networking, videos

After wrapping up my article and post Social networking is ready for business. Are you? I remembered a video from a few years ago that explains what social networking is and its benefits. It’s only 1:47, so you can get through it quickly. Explaining complex ideas with the written word takes a lot of energy [...]

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Preview Pepsi’s Super Bowl ad for the deaf

By on January 30, 2008 in responsible or not?, socially responsible, videos

This ad from Pepsi will air during the Super Bowl. Pepsi shows support for the deaf, makes sure advocacy groups will support them and then puts on what will be one of the most unique ads during the Super Bowl. Instead of participating in the advertising shouting contest, Pepsi zags and does an ad with [...]

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Super Bowl mania and the Lucy effect

By on January 29, 2008 in advertainment, videos, word of mouth

Today is media day in Phoenix as a press contingent of 4,786 was on hand to ask the players everything from the intelligent (“how will you defend Randy Moss?”) to the inane (“what will you have for breakfast?”). It’s all news and apparently just about all of it is fit to print. The Super Bowl [...]

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Super Bowl Advertising warm-up

By on January 22, 2008 in advertainment, creativity, videos, word of mouth

Believe it or not, I used to actually require students in my Integrated Marketing Communications class the University of Washington to watch the Super Bowl…for the ads. In the coming weeks I’ll be touching on television advertising a little more than usual, and on February 3rd, I’ll conduct an anonymous poll listing all the main [...]

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Can subliminal advertising be responsible?

By on January 18, 2008 in creativity, responsible or not?, subliminal advertising, videos, word of mouth

We’ve all seen examples of subliminal advertising in print ads over the years. I use the word “seen” loosely, because usually you have to look pretty hard to find that suggestive image that’s supposed to burrow itself into your subconscious and get you to buy! buy! buy! Anyway, subliminal advertising on television is a whole [...]

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Powerful ideas trump big budgets

By on January 14, 2008 in creativity, roi responsible, videos

My partner, Bill Boyd, ABC, sent me this video along with the following message: You don’t need a big budget in order to reach a huge audience. Just a powerful idea and a compelling way of presenting it. I couldn’t agree more. This video regarding global warming was created by a science teacher in rural [...]

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Responsible or not?

By on December 13, 2007 in responsible or not?, videos

Boring advertising is irresponsible in so many ways. But there’s a fine line between breakthrough creative and going too far. Is this ad responsible or not? Comment below to weigh in.

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